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Optimal Size & Geographical Distribution

  • How many stores does your Network really require and at which locations?

  • Which store should you open or close first?

  • Where do your potential customers reside? And how many are they?

  • What is the expected revenue? 

  • How does your Network stand against your competitors?

  • And predominantly, how is all this documented?

AREA DYNAMICS

We process, analyse and combine all sort of available data in order to estimate the value for every single road of your Country, a value specific to your company’s profile.


NETWORK SIZE AND DISTRIBUTION

 We then scan the entire Country and: 

  • Estimate the optimal network size, based on criteria that are customized to your business guidelines (e.g. maximum customers per store type or maximum driving distance).
  • Pinpoint the proposed store locations and draw their responsibility areas.
  • Prioritize stores by significance.

EXISTING NETWORK EVALUATION 

  • Areas with store surplus, deficit or overlaps will be revealed.
  • Correlation analysis of your existing network with demographics and other data.
  • Comparison of your existing network distribution with those of your competitors.


 

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